Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. If you’ve ever had to analyze a set of documents — such as social media posts, ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

For businesses evaluating what is the best social listening and brand monitoring tool with sentiment analysis, BrandMentions is positioning itself as the definitive answer. The company today announced ...