“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

Wired editor and "The Long Tail" author Chris Anderson introduces the Conservation Law of Transparency-- meaning you can't be open in all things all the time. While that may be true, his argument ...

AI has a well-documented but poorly understood transparency problem. 51% of business executives report that AI transparency and ethics are important for their business, and not surprisingly, 41% of ...

Transparency in business used to be considered such a taboo. Why would you give insight into your business to people who aren’t running it? We no longer have that luxury. The age of information ...

A key component of trust is transparency. Most of us expect the people in our personal lives, as well as our colleagues and business partners, to be transparent at all times. So, how do you know if ...