At its Dev Day event on Monday, ChatGPT creator OpenAI announced that subscribers would soon be able to create their own custom chatbots known as GPTs. Today the company has officially launched that ...

AI chatbots like ChatGPT, Gemini and Grok are increasingly woven into the fabric of everyday life. Interestingly, recent research shows that the most popular use for them today is therapy, and people ...

Millions of people are now using ChatGPT as a therapist, career advisor, fitness coach, or sometimes just a friend to vent to. In 2025, it’s not uncommon to hear about people spilling intimate details ...

Forbes contributors publish independent expert analyses and insights. An HBS Executive Fellow, Paul Baier writes about enterprise AI. Generative AI is transforming the workplace, providing employees ...

Every user interaction improves chatbot performance. Developers are therefore incentivized to boost user engagement. This can lead to sycophancy, emotional manipulation, and worse. Anyone who ...