Recent years saw a trend for minimalist logo designs sweep through branding as companies adapted their identities to small digital screens. Just look at the best car logo redesigns for one example ...

From images that look like they’ve been made on an office printer, to pick-and-mix lettersets and cut-out trinket collections ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

The Virginia Cavaliers revealed new athletics logos on Friday, bringing a new look to all UVA sports programs. Director of Athletics Carla Williams discussed the new looks on at the time of the ...