Google's John Mueller said in a video hangout at the 3:16 mark that the URLs Google finds in your XML sitemap files are often used to define your canonical URLs. John said "we recommend doing that is ...

Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...

Publishers don’t always love Google’s AMP pages, but readers surely appreciate their speed, and while publishers are loath to give Google more power, virtually every major site now supports this ...

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

In 2009, Google launched the parameter handling feature of Google webmaster tools, which enabled site owners to specify the parameters on their site that were optional vs. required. A year later, they ...

Speaking with Wired, various members of the Google Chrome team discuss future plans for the URL. The Google Chrome team agree that the way URLs currently work is not ideal, and they are working on ...

Google's Chrome turned 10 yesterday, and Google has major plans for where to take the browser from here -- including options that could revamp how we experience the internet at its most fundamental ...