FIFA World Cup hydration breaks come under fire
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"That guy looks like Tim Howard," is the line in a commercial for Jim Beam that'll be all over your televisions throughout the 2026 FIFA World Cup. "I am Tim Howard," replies the man, who very much is the United States goalie legend.
Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for the United States.
The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better World Cup ad.
The 2026 World Cup in North America, with Mexico, Canada, and the United States playing host, started on Thursday with a fixture between Mexico and South America in Mexico City. The host nation went on to win 2-0,
