We’re facing a crisis of customer centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Much has been made of the power of habit. We’re encouraged to make healthy choices our default and to understand the way that the brain sets certain tasks, such as our morning commute, on autopilot to ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

People change for many reasons, all of which are linked to their values. For example, youth who value pleasure might change because the negative consequences of their behavior interfere with their fun ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you could choose a superpower, what would it be? It is a typical, cringy question you can ...

This study aimed to develop and evaluate the psychometric properties of a scale measuring patient value co-creation behavior based on the DART (Dialogue, Access, Risk assessment, Transparency) model.