Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

Google has launched the Universal Commerce Protocol (UCP), an open-source standard designed to enhance commerce on AI-powered ...

Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Google launched Universal Commerce Protocol to connect AI agents with retailers at scale, but stopping fraud requires agent trust management and intent detection.

Google’s Universal Commerce Protocol (UCP) is a new open standard designed to allow AI agents to carry out shopping commerce autonomously. The new standard exists under the Apache 2 open source ...

Discover how Google's Universal Commerce Protocol (UCP) transforms e-commerce visibility through AI-powered shopping experiences. Learn implementation strategies and advertising impact.

We have spent the last decade getting comfortable with asking AI to find things for us. "Hey Google, what's the best running shoe?" or "Find me a cheap flight to Tokyo." But the next decade won't be ...

Google announced a protocol for shopping agents as it tries to secure its position in AI-powered commerce. Retailers have been creating AI agents to connect with everything from customer service to ...