Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

As the email industry evolves, relevance will become ever more important because of overloaded inboxes, more competition from new delivery channels such as social networks and reputation challenges ...

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Gary Angel is President and CTO at Semphonic. He co-founded Semphonic and continues to lead and develop the industry-leading online measurement practice. Under his leadership, Semphonic has become the ...

Web analytics isn’t what it used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Targeting refers to the process of delivering content or ads to segments or visitors based on their known attributes. The goal of targeting is simple to understand: maximizing the performance of ...

We live in a digital world. Websites require more sophistication, more features, more capabilities and more investment. Fortunately, detailed tracking and measurement data is available to help ...

Many phishing websites are now using unique user IDs (UIDs), and that gives defenders a signal to detect phishing attacks before they do much damage. An increasing number of phishing websites use web ...