Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

User-generated content shifts communication from broadcasting to participation. Instead of telling audiences what to think, brands invite them to see how others live, decorate, and interact with ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Instead, brands must challenge themselves to be true innovators—not playing it safe with new tech but taking the types of big creative swings and risks that AI can’t replicate. As the online world ...

Simon Gallagher, SPG Global managing director and former strategy and content acquisition executive at Hulu and Netflix, says ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Surely you’ve seen those social media BOGO ads offers, ...

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake.