In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Whether you’re using AI to replace your content team or avoiding it entirely, you might be repeating a historic mistake. Strategy matters more than tools. “If AI can write, why are we still paying ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Former Meta PM's AI automation startup creates a marketing campaign to scale an unknown product to $3.5M in 8 months, demonstrating how AI agents, AI-powered workflows, and AI avatar technology are ...

If you're using either content syndication or ABM advertising in your marketing strategy—but not both—you're not reaching a big segment of your market! These two tactics complement one another. And, ...