Many businesses are using social media sites to improve customer service. — -- When a Stanley Cup broadcast suddenly went black in late April, many Comcast subscribers simply scooted to Twitter ...

How Virgin America, just four years old, is using social media to build its brand in the USA with great success has been set out by Porter Gale, the airline's top marketer, in a fascinating Q and A in ...

Most marketers know that Twitter works as a platform for engagement and brand awareness for consumer and media brands, but not so many are harnessing Twitter’s full potential as a brilliantly ...

Tension: Twitter built its empire on short, asynchronous text; Spaces flips the script to live, unedited audio—rewarding agility and vulnerability while punishing the old “schedule-and-forget” ...