Homemade videos can often be a jumble of clips with no clear storyline. But if you want to create a captivating video, you can’t avoid intentional shots and a well-planned storyline. And you don’t ...
It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult to test and the impact on down-funnel performance is often tricky to ...
This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...
Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...
With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...
Tech startup Waymark developed a natural-language video creation platform on which “anyone who can type basic instructions” can produce ready-to-air commercials fit for TV, streaming and digital.
When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...
Even though it launched its Creative Commons video library just a year ago, YouTube is now hosting more Creative Commons videos than any other company worldwide. Dara Kerr was a senior reporter for ...
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...
Creative's cute little Zen M300 media player is a very nice alternative to the iPod Nano. It does most of what the Nano does -- FM radio, MP3 playback -- and adds in some useful extras. First is video ...
With the launch of Super Mario Maker 2 a few weeks ago and the continued popularity of Minecraft, we thought it would be cool to count down the top 10 creative games of all-time. We reached out to our ...
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