The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...
LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
Lego announced its Lego Smart Play platform on Monday, which introduces new smart bricks, tags and special minifigs for your ...
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Not even a power button — Lego’s smart brick could breathe new life into popular sets
Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?
Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
Media: Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, ...
The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...
This video captures the grand opening of Bricks & Minifigs™ in Schererville, showcasing the new LEGO buy-sell-trade store, ...
With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...
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