Sorenson Media will formally release Sorenson Squeeze Server, a cloud-based, enterprise encoding product, in November. When it arrives, it will have a little something extra, in the form of a URL ...

Most of us have clicked on a bit.ly or t.co link without a second thought, and these links are practically everywhere. These are known as link-shorteners, or URL-shorteners, and these services are ...

Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...