As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It is no secret that consumer behavior typically drives the media industry. Media ...

Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

The industry body had previously advised companies not to trade using viewability metrics robust, standards had been confirmed between the UK and the US to ensure consistency across both markets.

As we speak, the IAB, ANA, and 4A’s are deliberating on a standard ad metric that could change the very nature of how digital advertising is bought, sold and measured. It’s all about viewable ...

Advertisers struggle with an inability to verify viewable ad impressions and the length of time the ad remained in view. DoubleVerify on Tuesday will release AdView to help brands monitor and track ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

But dig deeper into the research and you’ll see an important line: “The data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...