Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 day 8 hours ago 1 day 9 hours ago By Brian Bonilla - 1 day 9 hours ago By Bradley Johnson - 1 day 11 hours ago By Katherine Davis ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

The biggest challenge is that the expectation of web analytics is getting way beyond just the web: people want business data that shows the performance of the digital channel in a broader context and ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...