Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

CHICAGO (WLS) -- You may think a funnel cloud and a tornado are one and the same, but they actually mean different things. A funnel cloud is a tight rotating column of air (that is often the start of ...

Born from thunderstorms, tornadoes can cause immense devastation as they rip apart homes and toss cars like toys. But just because the terms funnel cloud and tornado are used interchangeably when ...