Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the development of automation technology is redefining usability testing. The global AI-enabled testing market ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Stakeholders have identified the need for a new software application. Business analysts have studied business practices and workflows, defined requirements, and requested functionality. Development ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

iPhone 4’s wireless antenna problems have been a public relations fiasco for Apple, Inc. No doubt you’ve been following all the press on this, but if you haven’t witnessed the disaster for yourself, ...

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...

Recently AirCanada was found liable for the inaccurate information that its AI chatbot provided which included a bereavement policy that did not exist. While the case did not cost AirCanada much in ...