Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Before I get started on answering the question about whether retailers should bother with dynamic pricing, let’s first define what it really is. Dynamic pricing is the act of changing a price multiple ...

Editor’s Note: A version of this story appeared in CNN Business’ Nightcap newsletter. To get it in your inbox, sign up for free, here. New York CNN — Your Uber costs more at 5 pm on a Tuesday than it ...