This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email addresses to ...

Among the companies looking to compete with Google’s Privacy Sandbox in the post-cookie landscape, The Trade Desk seems to have jockeyed for the best positioning ...

Is identity the “missing link” in India's efforts to rise as an “inclusive” economic superpower? Can an identity-linked and technology-based solution change the face of governance in India? Given the ...

As part of the Steam Next Fest early access period, players that link their UID and Level Infinite Pass accounts will receive the pink SCAR-H skin. This process is simple and just requires you to ...