Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s ...

Democratic U.S. Senate candidate James Talarico is airing a new World Cup-themed ad to reach Latino voters in Texas.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

In the five-minute spot, titled Backyard Legends: The Greatest Football Story Ever Told, Chalamet preps his friends for the ...

Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for ...

The 2026 FIFA World Cup is expected to be one of the biggest commercial events in football history, thanks to the ...

An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, ...

Fancy a free Wrangler? Then it's time to offer the U.S. men's national team your support in this year's World Cup.