Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s new broadcast interruptions.

An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick.

Democratic U.S. Senate candidate James Talarico is airing a new World Cup-themed ad to reach Latino voters in Texas.

World Cup fans blasted Fox after commercials during hydration breaks caused viewers to miss live in-game action.

You don't have to love soccer to enjoy the World Cup. The memes, star-studded ads, superfans and other off-field moments may be the best part.

The 2026 FIFA World Cup is expected to be one of the biggest commercial events in football history, thanks to the tournament's expansion to 48 teams. Josh Bullmore, Chief Strategy Officer at Publicis Groupe UK,

Timothy Weah speaks on creative directing Electrolit's campaign that will run during the 2026 World Cup while he plays for the United States.