Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration ...
Democratic U.S. Senate candidate James Talarico is airing a new World Cup-themed ad to reach Latino voters in Texas.
FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s ...
Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...
World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity ...
In broadcast coverage of the 2026 FIFA World Cup, soccer analyst Alexis Lalas called British comedian James Corden a “full ...
The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.
In addition to current stars like Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr., the Nike spot also features LeBron James, Travis Scott, Kim Kardashian and Jason Sudeikis as Ted Lasso ...
An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, ...
Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
The 2026 FIFA World Cup is expected to be one of the biggest commercial events in football history, thanks to the ...
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