Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

The 30-second spot for the Dova Arena project, which will be located in Rancho Cordova, is debuting during the 2026 FIFA World Cup.

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s new broadcast interruptions.

World Cup fans blasted Fox after commercials during hydration breaks caused viewers to miss live in-game action.

World Cup broadcasters FOX Sports have been slammed for missing the restart of Mexico vs. South Africa after cutting to commercials during a mandated hydration break

FOX Sports faced viewer backlash after its 2026 World Cup broadcast cut to commercials during hydration breaks, with Telemundo reporter wading in.

In the five-minute spot, titled Backyard Legends: The Greatest Football Story Ever Told, Chalamet preps his friends for the match by describing local legends like “Buzzcut Beckham.” The teams play in a New York City apartment courtyard as Bad Bunny and Messi watch, sitting on the roof of a car in hoodies.

Viewers of the World Cup Opening Ceremony are reacting online after the Fox network aired a FIFA commercial narrated by Matthew McConaughey just ahead of the event's kick off