When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases. Why spend hundreds of dollars trying to reach journalists, ...

Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an ...

When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...

Discover tips for writing blog posts effectively, including strategies to keep it brief and write little and often for better engagement. I thought I'd share some of the things I keep in mind when ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...