Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

As consumers, we’re often unaware of how much our spending decisions are influenced by cognitive bias, according to personal finance author Emily Guy Birken. “The first time we hear a price for ...

An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

Even with an MBA from the top business school, the top leader of a company can still make poor decisions. It does not matter how much information he has at his disposal. If he relies on the wrong ...

You can harness your brain's natural dopamine-seeking tendencies to reach your goals across many areas of life. Morsa Images via Getty Images We’ve all been there. An important email needs a response, ...