YouTube now captures the most valuable attention in media, but most brands lack a true YouTube strategy. Here’s how to win ...

There are so many crises that make the news, all of which are digested in bite-size morsels: political divisiveness, crime and policing, race relations, environmentalism, and the list goes on. What’s ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

Mind the Gap messaging. Words reshuffled. Photo: "Mind/the/gap" by futureshape is licensed under CC BY 2.0 Irina Raicu is the director of the Internet Ethics program (@IEthics) at the Markkula Center ...

And the average length of a shot in a movie is now under five seconds. These days, multi-tasking while you're tasking is the norm among young people. Just ask counselor Lauren Barnett and her ...

There are people in our lives that we will meet who are natural attention-seekers. They desire to be the center of attention. They’ll stop at nothing to make themselves noticed by everyone else.

Our attention spans appear to be in decline, but what role is technology playing in this phenomenon? Studies have shown that people spend only around 47 seconds, on average, focusing on any given ...

No, the average human attention span is not shorter than a goldfish's. But research suggests the average attention span may be decreasing, and that may be problematic, says Northeastern University ...

The idea that attention spans can "break" has been spreading like wildfire across TikTok, podcasts and think pieces—framing focus as something fragile, like glass. But experts say the reality is more ...

Many small business owners—and people—are strong in either attention or compliance, but haven’t thought about the distinction between those skills.