Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

To accurately measure system availability, you must monitor all components for outages, then calculate end-to-end availability. Here's a step-by-step guide to these availability calculations. To ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. One of the primary aims of any marketing strategy is to enhance ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Michael Logan is an experienced writer, producer, and editorial leader. As a journalist, he ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Katie Miller is a consumer financial services expert. She worked for ...

It’s time to recognise attention not just as a metric, but as a structural condition of modern advertising, one that has been extensively validated against business outcomes. In today’s media ...