Rather than using AI as a novelty or replacement for existing formats, Huge helped iFIT define a clear creative strategy: use generative technology to build worlds that expand what fitness content can ...

The NordicTrack parent is moving away from filmed destinations and into fully AI-generated workout worlds that range from ...

Exec Edge hosted a fireside chat at the ICR Conference 2026 with Kevin Duffy, Chief Executive Officer at iFIT. The in-person interview was joined by Editor-in-Chief John Jannarone, and they discussed ...

Though new billionaire Scott Watterson’s iFIT started selling home fitness equipment 33 years before John Foley’s Peloton, it got quickly eclipsed—but now the OG home exercise brand is launching an ...

A group of 10 athletes, including an Olympian and a reality star, compete to become the next iFIT trainer.

LOGAN, Utah--(BUSINESS WIRE)--iFit (“iFit”), the connected fitness streaming platform, today announced the completion of a $200m growth equity investment led by Pamplona Capital Management (“Pamplona” ...

Dan Graziano is an associate editor for CNET. His work has appeared on BGR, Fox News, Fox Business, and Yahoo News, among other publications. When he isn't tinkering with the latest gadgets and gizmos ...

Samsung’s partnership with digital fitness platform iFit is now live, meaning the brand’s smartwatch users finally have an integrated way to perform workouts from home. The move, first announced in ...

For years, fitness monitors and smartwatches have packed a lot of cool functionality into rather unflattering packages. Unlike a stylish analog timepiece, a bulging digital watch with glow-in-the-dark ...

This is an excerpt from Deal Flow, Forbes’ daily newsletter about big buyouts, big mergers and the rest of Big Finance. Want a new edition in your inbox every afternoon? Subscribe here. Market ...

More iFit employees in Utah lost their jobs Monday, as the Logan-based company announced its latest round of layoffs after an exercise boom swelled its workforce during the pandemic. The company would ...