Perhaps for any relationship to be enduring it has to be built upon the edifice of relevance. In fact, in almost every single human interaction, the element of relevance is critical. The lack of ...

This is one of the most underestimated risks in AI search, often a result of the team’s definition of success.

Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance ...

Audit is losing value in the eyes of our clients. It’s becoming a commodity. That decline in value corresponds to a lack of relevance. Business moves fast today, so how relevant is a set of financials ...

When email was first created in 1965 it was used as a method to communicate between time-shared mainframe computers. Email has rapidly evolved since then, with the evolution of rich desktop clients, ...

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...

To stay relevant, firefighters must see themselves as career-long students. Learning should not stop at graduation from the recruit academy; instead, graduation marks the beginning of a firefighter’s ...