Segmenting your target market is a common step in marketing strategy when you have multiple types of customers who would have interest in your product or service. This process involves brainstorming ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

As your customer or client base grows, it can be difficult to keep up with each of them on an individual level. Often, it helps to segment your clients with similar needs to maximize interaction ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

What do Pandora, Netflix, and Amazon all have in common? All three are world-class “segmenters.” Almost everyone segments to some extent—targeting different customers with different marketing—but ...

The concept of supply chain segmentation involves the alignment of customer channel demands and supply response capabilities that are optimized to maximize profitability and customer value across ...