The language immediately drew damning comparisons to the Nazi Germany slogan “Ein Volk, Ein Reich, Ein Führer,” which ...

There are a number of ways to market a slogan. The key is using a slogan that consumers can easily remember. You should also use a unique slogan that best describes one of your company's core ...

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

What makes a campaign slogan work? Some connect with the mood of the times and encapsulate the appeal of a candidate in a few words. Others come across as tone deaf, hurting the candidate.

Slogans are important for advertising, but few restaurants keep the same one for long. Here's how 15 chains have changed their catchphrases over the years.

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

NEW ORLEANS -- Members of the San Francisco 49ers' marketing department faced an interesting challenge when they sat down midway through the season with an eye toward the playoffs, hoping to create a ...

The Olympics sees roughly 200 teams from sovereign governments all over the world competing in several different sports with thousands of competitors to put on one of the greatest sporting spectacles ...

BALTIMORE (WJZ) -- Seeing green. The numbers are out from the Star Spangled Spectacular and the bicentennial celebration and Baltimore scored big. Marcus Washington has the amount and a new title for ...