The subjective theory of value defines how an object's worth fluctuates according to personal views and context. Understand its application through examples and insights.

A criticism of happiness research is that it often relies on what a person says about his or her own happiness. Calling a self-report measure of happiness "subjective well-being" seems not to help ...

A new grant awarded to a researcher from Virginia Tech illuminates an important but poorly understood fact about science and engineering – it's all done by humans and humans are not objective ...

1 Centre for Exercise and Sport Science, Deakin University, School of Exercise and Nutrition Sciences, Burwood, Victoria, Australia 2 Centre for Physical Activity and Nutrition Research, Deakin ...

What comes to mind when you look at your automobile, washing machine, lawn mower or any other product? For many, it’s the manufacturer’s name attached to that product. And to protect their brand, ...