The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Publishers in the advertising industry want to restore balance and transparency across the market, and believe the outcome of Google’s monopoly trial will give many companies a new beginning in ad ...

Publishers worry that, as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with ...