Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...