Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

What Is Customer Acquisition Cost (CAC)? While customer acquisition is the process of converting a potential buyer into an actual customer, customer acquisition cost (CAC) means the expenses that ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

C3.ai's management spends a large portion of its revenue on customer acquisition, which is concerning. At last count, every dollar of its revenue was spent on SG&A expenses. As the company switched to ...