In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

As more retailers develop customer loyalty programs, most are opting to outsource the different technology components. Because outsourcing can introduce complications of integrating data streams and ...

The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...

Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing ...

Retail rewards programs are valuable to businesses that want to encourage customer loyalty, and they're worthwhile for consumers as well. Common membership benefits include cash back, coupons, members ...

In the retail landscape, the way businesses approach pricing strategies and customer loyalty has undergone a significant transformation, largely driven by the rise of artificial intelligence (AI).

DUBLIN--(BUSINESS WIRE)--The "Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...