Inside Disney's Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...

Quiz: Can You Name Every Official Disney Princess From One Clue?

In addition, the eligible character typically must either be born royal, married into royalty, or completed an act of heroism ...
The Business Journals

Bath & Body Works launches Disney Princess product line

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Many a kid can sport the Disney ...
FOX8 Cleveland

Bath & Body Works, Disney launch princess fragrance line – can you guess the scents?

(WJW) – Disney Princesses are entering the world of fragrances. The 85-product assortment is a Bath & Body Works and Disney collaboration is inspired by some of the most loved Disney Princesses ...
The Business Journals

Bath & Body Works launches Disney Princess product line

Bath & Body Works has partnered with Disney. From the Columbus Business Journal. Many a kid can sport the Disney Princess look, but now they can add a scent. Columbus-based Bath & Body Works Inc.’s ...