The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...