Young people get Roblox. Advertisers … not so much. Roblox hopes to rectify that with its recently launched partner program. The program connects advertisers with agencies and game developers that are ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Disney has made it clear that it has no intention of working with Roblox, and the reason why is more obvious than one may ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Incentive is a word that can mean different things to different people. For those who are “being asked to do something” by a “higher power,” the question often becomes, “What do I get for doing this?” ...

Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express ...

Hilton Hotels has launched what it says is the first rewards program for playing a branded game in Roblox. 11:11 Media, Paris Hilton’s media company, is giving 111 players 111,111 points through the ...