In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

It’s clear programmatic advertising is on the rise; however, there’s still progress to be made. I rfon Watkins, CEO of Coull, offers four tips to help you get your head round this form of advertising ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...