(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

Four years. That’s all it’s taken for Snapchat to become one of the biggest social media outlets worldwide. One of the most common misconceptions about Snapchat has been the particular audience (teens ...

TikTok’s uncertain future in the United States is prompting marketers to consider diversifying their advertising channels to mitigate potential risks should the platform no longer be available to them ...

Snapchat has released the results of a study it commissioned with GlobalWebIndex (GWI), which compares the platform’s core audience to that of competing social media apps. The findings show that a ...

This post was co-authored with Colette Gaeta of James Madison University. It’s a typical Thursday night at my university. Half of the school is out partying and the other half is stationed in the ...

According to new research, YouTube and TikTok are the top platforms teens use today, while Snapchat use is slightly declining. Two-thirds of teens have tried AI chatbots like ChatGPT, using them for ...

A new Pew Research Report sheds light on the top social media platforms and the growing use of AI chatbots. According to new research, YouTube and TikTok are the top platforms teens use today, while ...