In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

Ken Segall, the advertising guru who named the iMac and coined the “Think Different” slogan, wants to bust what he calls the “last myth about Macs:” security. Segall takes to task all the usual ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...