Today

Lay's chips have a new look — and a very comforting new flavor

Lay's has launched some pretty wacky snack flavors in the past but its newest chip will be very familiar to those who love classic comfort foods. For many, it doesn't get much better than enjoying a ...
Yahoo

Lay’s announces new flavor after $1 million contest winner revealed

Lay’s has announced a newly created flavor inspired by the winner of the brand’s $1 million contest. The snack company announced the winner of its “Do Us A Flavor” contest on Tuesday. The contest, ...
Southern Living on MSN

Lay’s Brings Back A Popular Flavor That Tastes Like A Favorite Comfort Food

Get your tomato soup ready—Lay’s Bacon Grilled Cheese potato chips have returned to the chip aisle. Packed with the flavor of ...
Yahoo

Lay’s Chips to Undergo ‘Historic Rebrand’ Over the Next Few Months

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...
People

Lay's 'Do Us a Flavor' Chip Contest Returns with a $1M Prize — Plus 5 Past Flavors Are Back (Exclusive)

The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely ...
NBC News

Lay, Skilling guilty on nearly all counts

The trial lasted nearly four months. The jury deliberated six days. And after being convicted Thursday of fraud and conspiracy in one of the biggest corporate scandals in U.S. history, former Enron ...
CNN

Lay’s potato chip bag is getting its first new look in 12 years

Lay’s potato chips are about to get a packaging revamp. The redesigned potato chip bag and new logo give Lay’s its first new look in 12 years. Unlike previous redesigns, Lay’s isn’t undergoing a ...
Staten Island Advance

Lay’s updates branding after customers miss key ingredient in chips — real potatoes

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...
Daily Mail

Lay's unveils brand redesign in biggest overhaul in a century to mixed reactions from customers

Lay’s chips will have a new look the next time you're looking for a snack. The potato chip brand has unveiled its largest redesign ever, which includes a new logo and updated packaging. The changes ...
Marketing Dive

Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the ...
Marketing Dive

Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement

Lay’s is activating around soccer competitions the UEFA Champions League (UCL) and the UEFA Women’s Champions League (UWCL) with a star-studded pub crawl in an effort to boost fan engagement — bars ...