By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Old El Paso launched an awareness campaign to reach new customers in the UK with personalized ad creative promoting “Fajita Friday” (because why stop at Taco Tuesday?). Specifically, the General Mills ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The 2026 World Cup will be the biggest cultural moment in modern sport. And it’ll also be ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Infillion, the architect of ad tech's first composable media buying platform, announced the launch of the industry’s first agent-native media ...

NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Infillion, the architect of ad tech's first composable media buying platform, announced the launch of the industry’s first agent-native media ...

The Dynamic Island, a signature feature of iPhones, has been significantly enhanced with the release of iOS 26. This interactive display interface now combines an array of built-in tools and ...