Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.

One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar. Not everything you publish has to be related to a current ...

Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can ...