Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

The brand doubles down on fuel rewards and personalized savings as Inner Circle reaches more than 5,000 stores across 29 states.

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.

An expert ranking of the best sweepstakes casino loyalty programs that have easy-to-climb tiers and transparent requirements.

On May 27, Bank of America is replacing Preferred Rewards with BofA Rewards. See who gets bigger credit card bonuses -- and ...

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

Learn how referral programs drive repeat bookings, improve retention, and create predictable growth for mobility apps.

Tech should work within the transaction itself to understand shopper behavior, context and intent in real time.

Feb 19 (Reuters) - United Airlines is revamping its frequent-flyer loyalty program to further reward travelers who carry a ...

New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid ...