Ask five people in ad tech to define “CTV” – or any other streaming-related three-letter acronym – and you’ll get five ...
Interactive Advertising Bureau (IAB), a digital advertising trade organization, today released the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical ...
The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital ...