Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world. Altairzen created the MarTech ...

From outdated systems to a lack of ownership, if marketers want to get the best out of their technology, they need to streamline what they have.

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.

Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

EU Digital Experience and Martech vendor consolidates portfolio of acquired and built brands, announces AI agent choreography layer for digital experience professionals.

AI-native martech startup Fibr AI has raised $5.7 Mn (about INR 52 Cr) in a seed funding round led by existing investor Accel. Other investors that backed the startup included WillowTree Ventures and ...

"B2B marketers will trim their tech stacks," writes Bonnie Crater in her recent MarketingProfs article Top 3 B2B Marketing Predictions for 2022. I couldn't agree more. She writes, "B2B marketers will ...

In the past year, marketing teams have moved from talking about AI agents as “future tech” to deploying them in real workflows. At the same time, buyers are increasingly using AI assistants for early ...

Marketers rely on data to initiate campaigns and target new and existing customers. However, although many companies operate with an attitude of "the more data, the better," many marketers simply ...

Sunday proved once again that when America gathers to watch the Big Game, restaurants are the go-to play. Olo, the leading technology platform purpose-built for restaurants, today released new data ...